Ad Strategy
What ads cost, whether they’re worth it, and how to spend smarter, honest guides to Facebook and paid social ad strategy.
7 articles in Ad Strategy
Can You Use a Competitor's Logo in Your Ad? (2026)
Can you use a competitor's logo in your ad? Usually no, it's a trademark, and the law and ad platforms both restrict it. The one exception, explained.
Read moreHow to block competitors ads without wasting your budget
The honest answer to how to block competitors' ads: you can't delete their ad, but you can stop their clicks, guard your placements, and defend your brand.
Read moreHow to Target Competitor Audiences on Google Ads (2026)
Yes, you can target competitor audiences on Google Ads. Use custom segments, YouTube placements, and brand bidding. Here's the current, correct setup.
Read moreCan you mention competitors in ads? What's legal and what gets you sued
Yes, you can mention competitors in ads in the US, within limits. The truthfulness, trademark, Google, and Meta rules that keep you out of a lawsuit.
Read moreHow to Target a Competitor's Audience on Facebook Ads
You can't target a competitor's audience on Facebook ads directly, but lookalikes, interest proxies, and broad creative reach the same buyers. Here's how.
Read moreHow to Check Competitors' Google Ads Budget (Free)
Can you see a competitor's exact Google Ads budget? No, but you can estimate it free. Here's the honest method to check a rival's Google Ads spend.
Read moreCan you use competitor brand keywords in Google Ads? Yes, with one big caveat
Yes, you can bid on competitor brand keywords in Google Ads, but not use their trademark in your ad copy. The rule, the cost, exceptions, and 2025 change.
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