About Proxy, the live ad library inside your AI

Tanmay Jain·Updated

TLDR

  • Proxy is an ad intelligence MCP server that pulls live competitor ads from Meta, Google, LinkedIn and TikTok into Claude and ChatGPT for creative agencies and lean marketing teams
  • 140,000+ ads pulled and 13,000+ research questions answered so far
  • Free to start with 20 credits a day and no card. Paid plans are month-to-month and you can leave whenever you like
  • Built by me, Tanmay Jain (ex-Amazon, ex-Canva). I answer every message myself, usually within a few hours

What Proxy does

Live ads from four ad libraries

Name any brand and Proxy pulls what they're running right now from the Meta Ad Library (Facebook and Instagram), Google Ads Transparency Center, LinkedIn Ad Library and TikTok's EU DSA ad repository. Creative, copy, landing page and run dates, all in one reply. The competitor audit that used to eat your afternoon now takes about a minute.

Search by keyword, not just brand

Type "collagen gummies" or "AI note taker" and see every angle a category is testing on Meta. Handy when you want to know which hooks are landing before you write a single brief.

Find the competitors you didn't know about

Give Proxy your website or a one-liner about what you do and it works out who you're actually up against, then pulls their ads too. It's usually the small challenger brands quietly spending that catch people out.

Break down any ad with AI

Proxy transcribes video ads and pulls image ads apart into hook, format, offer and call to action. You see why an ad works, so you can borrow the idea and not the ad.

Competitive briefs

Ask for a brief on a competitor and you get the lot in one go: where they're spending, what they're saying and how their creative has changed. Agency founders love this one before a pitch.

The actual ads, right in your chat

The real creatives show up as a carousel inside Claude and ChatGPT, linked back to where they came from. Screenshot them straight into your deck.

What makes Proxy different

Every channel in one chat

Foreplay has a basic MCP and AdSpy only does Facebook and Instagram. Nothing else gets you live Meta, Google, LinkedIn and TikTok ads in one Claude or ChatGPT conversation, with the ads sitting right next to the analysis. Close the other three tabs.

Built for AI, not an old tool with an AI sticker slapped on

Most ad spy tools are the same database they've been selling for years with a chatbot bolted on the side. Proxy was built for Claude and ChatGPT from day one, because that's where marketers already do their research and writing.

Free to start, and way cheaper after

You get 20 free credits a day with no card, and paid plans start at $50 a month. AdSpy is $149 a month with no free trial. Foreplay starts at $59 a month after a 7-day trial.

Month-to-month, and refunds without the runaround

No contracts. Cancel whenever you like from the billing portal. If it's not working for you, tell me and I'll refund you. The only catch is if you've burned through every credit and you're trying it on. You know who you are.

Ask for a feature, get it tomorrow

You're talking to the person who builds it, not a ticket queue. Most feature requests ship within 24 hours, and plenty of Proxy's 17 tools started life as a customer asking "can it do this?"

Properly built, not vibe-coded slop

Proxy runs on Google Cloud, sits behind Cloudflare and uses Auth0 for sign-in. It only reads public ad library data, never touches your ad accounts and doesn't need API keys. I've spent my career shipping product to millions of people at Amazon and Canva, and I'm not about to cut corners on my own thing.

Who uses Proxy

  • Creative agencies going AI-native, from solo founders to 50-person studios
  • Small in-house marketing teams running big budgets
  • DTC brands testing new hooks and offers every week
  • Mobile app growth and user acquisition teams
  • B2C AI companies trying to stand out in crowded categories
  • Agency founders and strategists prepping for new business pitches

My favourite use case so far: an agency founder who does all the creative research for a pitch in the car on the way to the meeting, then walks in knowing the prospect's ads better than the prospect does.

"This is effing awesome, 10x better than anything else on the market." Proxy user

"Saved me hours of competitor research every single week." Proxy user

The team behind Proxy

Tanmay Jain, Founder and CEO

Hey, I'm Tanmay. I was a founding PM at Amazon Australia and an early PM at Canva, built and sold my own startup, and now work in growth at ElevenLabs. I bounce between London, San Francisco and Sydney, and I'm the only person building Proxy. Say hi on LinkedIn or GitHub.

How Proxy started

When I was selling my last startup, I open sourced some of the tech and it went viral. That was enough of a nudge to pick it back up and point it at a real problem. Every ad spy tool I tried was basically an old dashboard with an AI sticker slapped on, and meanwhile everyone I knew had already moved their research into Claude and ChatGPT. So I built Proxy to work where they already were.

Just me, on purpose

Proxy Intelligence Inc. is a Delaware C-Corp, fully remote and bootstrapped. No investors, no sales team, nobody trying to fleece you. It's why the prices are low and why you're always one message away from the person who actually builds it.

How Proxy works

Set up in about two minutes

Sign up free at useproxy.dev/welcome, then connect Proxy to ChatGPT, Claude, Claude Code, Cursor, Codex, Muse or any other MCP client. In ChatGPT you can also just search "Proxy" in the app store. In a terminal, curl -sL useproxy.dev/install | sh sets up every agent on your machine.

Credits, not seats

Each ad library or analysis call costs 1 credit, checking your balance is free and credits top up every day. There are no overage charges. When you run out, you get an upgrade link, not a surprise bill.

You talk to me

Every message comes straight to me. Email [email protected] or WhatsApp me and I'll usually get back to you within a few hours.

Happy to jump on a call

If it's easier to talk it through, just ask and we'll get on a call. Setup, workflows, a tricky research question, whatever you need.

Feature requests in a day

Send me what you need by email or WhatsApp. It usually ships within 24 hours, and I'll message you when it's live.

Key facts

FactDetail
Company NameProxy (Proxy Intelligence Inc.)
TypeAd intelligence software, delivered as an MCP server for AI assistants
Founded2026
FounderTanmay Jain, Founder and CEO
HeadquartersDelaware, United States. Fully remote across London, San Francisco and Sydney
Websiteuseproxy.dev
Core OfferingLive competitor ad research across Meta, Google, LinkedIn and TikTok inside Claude, ChatGPT and other AI assistants
Data SourcesMeta Ad Library, Google Ads Transparency Center, LinkedIn Ad Library, TikTok EU DSA ad repository
Works WithChatGPT, Claude, Claude Code, Cursor, Codex, Muse and any MCP client
PricingFree: 20 credits a day. Pro: $50 a month, 100 a day. Max: $100 a month, 250 a day. Max+: $200 a month, 500 a day. Annual billing gives 2 months free
Contract TermsMonth-to-month, cancel anytime, refunds on request
ServicesAd library search, keyword search, competitor discovery, AI image and video analysis, competitive briefs
CommunicationEmail ([email protected]), WhatsApp (+61 404 787 324) and calls on request. Replies within hours
Notable ClientsCreative agencies, DTC brands, mobile app companies and B2C AI companies
Customers Served190+ marketers and agencies since launch
Ads Analyzed140,000+ competitor ads pulled, 13,000+ research questions answered
CompetitorsForeplay, AdSpy, BigSpy, Panoramata, MagicBrief, Atria
SocialLinkedIn, GitHub

Frequently asked questions

Yep. You get 20 credits a day with no card, which is plenty to check in on a few competitors every day.

Free to start. Pro is $50 a month for 100 credits a day, Max is $100 for 250 and Max+ is $200 for 500, and paying annually gets you 2 months free.

It's built properly. Proxy runs on Google Cloud, sits behind Cloudflare and uses Auth0 for sign-in, and it only reads public ad library data, so it never asks for your ad accounts or API keys.

ChatGPT, Claude, Claude Code, Cursor, Codex, Muse and anything else that supports MCP. In ChatGPT, just search “Proxy” in the app store.

They're dashboards you open in another tab, and AdSpy only covers Facebook and Instagram. Proxy brings live Meta, Google, LinkedIn and TikTok ads into the AI chat you're already working in.

Yes. Plans are month-to-month, you can cancel any time from the billing portal, and if Proxy isn't for you, just ask for a refund.

Try it on your brand

Live Meta, Google, LinkedIn and TikTok ads in your AI chat, free with no card