Consumer apps · snapshot October 29, 2026

Duolingo ads: what they are running right now

Duolingo is a language-learning app. This page pulls its live ads from the public Meta, Google and LinkedIn ad libraries, then reads them: how many are live, which ones have run longest, and what the creative is doing.

Duolingo ads at a glance

Meta (Facebook and Instagram)262active ads in the libraryOpen in the library
Google~700ads, estimated (Duolingo Inc)Open in the library
LinkedIn18ads in the first results pageOpen in the library

What stands out in Duolingo's ads

Duolingo's Meta account is a pure app-install machine. All 28 sampled ads use the Install now button and link to Google Play (22) or the App Store (6), with no website landing page at all. The median ad is only 7 days old and none has run past 90 days, so creative is replaced constantly.

Localization is the system: the same product message appears in Turkish, Spanish and English variants of the carousel and image formats. The newest ad pitches it as the world's number one learning app and widens the promise to chess, math and music, which suggests the brand is positioning beyond languages.

The LinkedIn side is a different voice entirely. The sample includes an invite to a live creativity session and a tongue-in-cheek streak-restore message, so employer branding and brand personality sit there, while Meta does the install work.

Analysis written from the October 29, 2026 snapshot. Counts above come from the snapshot date shown at the top.

Duolingo on Meta

Of the 28 active ads sampled (top by impressions): 15 video, 8 image, 5 carousel. Median run time 7 days; 0 past 90 days. Most common button: Install now. Most common landing domain: play.google.com.

Longest-running Meta ads

  • Duolingo ad creative, Eğlenerek öğren.
    15 days running · carousel · started 2026-10-14 · Facebook, Instagram, Audience_NetworkEğlenerek öğren.Dünyanın bir numaralı dil öğrenim aplikasyonuyla ücretsiz dil öğren.View this ad in the Meta Ad Library
  • Duolingo ad creative, Eğlenceli. Ücretsiz. Efektif.
    15 days running · image · started 2026-10-14 · Facebook, Instagram, Audience_NetworkEğlenceli. Ücretsiz. Efektif.Duolingo dünyanın bir numaralı dil öğrenim aplikasyonu.View this ad in the Meta Ad Library
  • Duolingo ad creative, Aprende idiomas jugando ¡y gratis!
    15 days running · carousel · started 2026-10-14 · Facebook, Instagram, Audience_NetworkAprende idiomas jugando ¡y gratis!Duolingo se siente como un juego y te ayuda a permanecer motivado.View this ad in the Meta Ad Library

Duolingo on Google

The Ads Transparency Center lists the advertiser as Duolingo Inc. In the 40 ads sampled: 14 image, 13 text, 13 video. Oldest sampled ad first shown 2026-04-27, 184 days ago.

Duolingo on LinkedIn

18 ads from Duolingo, Inc. in the first page of results: 11 image, 6 text, 1 video. A sample, not the full list.

  • Ready to see creativity in motion? Join us for a live drawing session with two artists from the Duolingo Design Studio! Kurt Hartfelder and Samia K. will team up to play drawing games, take your suggestions in real time, and let their imag…View this ad in the LinkedIn Ad Library
  • FINE, we’ll restore your streak!FINE, we’ll restore your streak! You asked for it, and we’re giving it to you. We get a A LOT of requests to restore streaks. It’s one of the most popular learner requests we’ve ever had. Historically, we’ve only restored them under disast…View this ad in the LinkedIn Ad Library
  • Are you smarter than a 2nd, 5th, or even a 12th grader? (You can tell us - this is a safe space.) Find out by looking at the Math questions below. Which ones did you get right? For the ones you missed, don’t worry - we got you! We now have…View this ad in the LinkedIn Ad Library

Track Duolingo's ads weekly in Claude or ChatGPT

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Pull Duolingo's current ads on Meta and Google and tell me what changed since last time.

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Frequently asked questions

On October 29, 2026, the Meta Ad Library listed 262 active ads for Duolingo. Google's Ads Transparency Center estimated about 700 ads for Duolingo Inc. We found 18 LinkedIn ads in the first page of results. Counts move daily; these are a snapshot.

In the 28 Meta ads we sampled, the median ad had been running for 7 days and 0 had run for 90 days or more. The longest-running distinct creative was 15 days old. Ads that keep running are a rough signal of what the brand keeps paying for, not proof they perform.

Meta: the Meta Ad Library (facebook.com/ads/library), filtered to the Duolingo page. Google: the Ads Transparency Center, advertiser Duolingo Inc. LinkedIn: the LinkedIn Ad Library. All of these are free public libraries; the links on this page open them.

Connect Proxy to Claude or ChatGPT (free, 20 credits a day, no card) and ask your assistant to pull Duolingo's ads again each week. Proxy reports what changed since the last pull, and most assistants can schedule the request to repeat.

Ads and creative belong to their advertisers. Thumbnails load from the public ad libraries and link back to the original ad. Proxy is not affiliated with Duolingo. Data comes from Meta, Google, LinkedIn and TikTok's public ad libraries, captured on October 29, 2026; it is a sample and may be out of date.