How many ads is Calm running right now?

On October 29, 2026, the Meta Ad Library listed 820 active ads for Calm. Google's Ads Transparency Center estimated about 2,000 ads for Calm.com, Inc.. We found 14 LinkedIn ads in the first page of results. Counts move daily; these are a snapshot.

How long do Calm's ads run?

In the 30 Meta ads we sampled, the median ad had been running for 13 days and 0 had run for 90 days or more. The longest-running distinct creative was 42 days old. Ads that keep running are a rough signal of what the brand keeps paying for, not proof they perform.

Where can I see Calm's ads myself?

Meta: the Meta Ad Library (facebook.com/ads/library), filtered to the Calm page. Google: the Ads Transparency Center, advertiser Calm.com, Inc.. LinkedIn: the LinkedIn Ad Library. All of these are free public libraries; the links on this page open them.

How do I track Calm's ads every week?

Connect Proxy to Claude or ChatGPT (free, 20 credits a day, no card) and ask your assistant to pull Calm's ads again each week. Proxy reports what changed since the last pull, and most assistants can schedule the request to repeat.

Consumer apps · snapshot October 29, 2026

Calm ads: what they are running right now

Calm is a meditation and sleep app. This page pulls its live ads from the public Meta, Google and LinkedIn ad libraries, then reads them: how many are live, which ones have run longest, and what the creative is doing.

Calm ads at a glance

Meta (Facebook and Instagram)820active ads in the libraryOpen in the library

Google~2,000ads, estimated (Calm.com, Inc.)Open in the library

LinkedIn14ads in the first results pageOpen in the library

What stands out in Calm's ads

Calm sends its Meta traffic through a quiz. 24 of the 30 sampled ads link to quiz.calm.com and the rest to Google Play, so the first click is a questionnaire, not a store page. Buttons are See details (14) and Learn more (10), not Install now.

The newest ad, Overthinking at 2 AM again? Let's fix that, sells EMDR-inspired bilateral audio, a more clinical angle than the relaxation and sleep stories the brand is known for. The longest-running sampled ad (42 days) is a Portuguese self-care message, so the account runs across languages.

Calm also advertises to businesses. The LinkedIn sample is aimed at employer and health-plan buyers (members with behavioral health needs, advisers whose clients ask about workforce wellbeing), a separate pitch from the consumer ads. Google has roughly 2,000 ads, with text the largest group.

Analysis written from the October 29, 2026 snapshot. Counts above come from the snapshot date shown at the top.

Calm on Meta

Of the 30 active ads sampled (top by impressions): 17 video, 13 image. Median run time 13 days; 0 past 90 days. Most common button: See details. Most common landing domain: quiz.calm.com.

Longest-running Meta ads

42 days running · video · started 2026-09-17 · Facebook, Instagram, Audience_NetworkAutocuidado não é egoísmoCom apenas 10 minutos por dia, você pode começar a ter uma nova sensação de bem-estar.View this ad in the Meta Ad Library

Calm on Google

The Ads Transparency Center lists the advertiser as Calm.com, Inc.. In the 40 ads sampled: 19 text, 14 video, 7 image. Oldest sampled ad first shown 2024-12-09, 688 days ago.

text ad, first shown 2024-12-09 (688 days ago)View this ad in the Ads Transparency Center
text ad, first shown 2025-02-19 (616 days ago)View this ad in the Ads Transparency Center
text ad, first shown 2026-01-14 (287 days ago)View this ad in the Ads Transparency Center

Calm on LinkedIn

14 ads from Calm.com, Inc. in the first page of results: 7 image, 5 video, 2 text. A sample, not the full list.

Members with behavioral health and medical comorbidities show lower total PMPM costs after engaging with Calm Health. Take the next step toward elevating mental health engagement at your organization, and discover how Calm Health can help…View this ad in the LinkedIn Ad Library
Hi %FIRSTNAME%,Your clients are likely asking how to keep their workforce productive through rapid AI-driven change. Our new Brain Capital eGuide gives you a framework to bring to them.TLDR:- The framework: Brain capital = brain health + b…View this ad in the LinkedIn Ad Library
Members with behavioral health and medical comorbidities show lower total PMPM costs after engaging with Calm Health. Take the next step toward elevating mental health engagement at your organization, and discover how Calm Health can help…View this ad in the LinkedIn Ad Library

Track Calm's ads weekly in Claude or ChatGPT

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Frequently asked questions

: On October 29, 2026, the Meta Ad Library listed 820 active ads for Calm. Google's Ads Transparency Center estimated about 2,000 ads for Calm.com, Inc.. We found 14 LinkedIn ads in the first page of results. Counts move daily; these are a snapshot.
: In the 30 Meta ads we sampled, the median ad had been running for 13 days and 0 had run for 90 days or more. The longest-running distinct creative was 42 days old. Ads that keep running are a rough signal of what the brand keeps paying for, not proof they perform.
: Meta: the Meta Ad Library (facebook.com/ads/library), filtered to the Calm page. Google: the Ads Transparency Center, advertiser Calm.com, Inc.. LinkedIn: the LinkedIn Ad Library. All of these are free public libraries; the links on this page open them.
: Connect Proxy to Claude or ChatGPT (free, 20 credits a day, no card) and ask your assistant to pull Calm's ads again each week. Proxy reports what changed since the last pull, and most assistants can schedule the request to repeat.

Ads and creative belong to their advertisers. Thumbnails load from the public ad libraries and link back to the original ad. Proxy is not affiliated with Calm. Data comes from Meta, Google, LinkedIn and TikTok's public ad libraries, captured on October 29, 2026; it is a sample and may be out of date.