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Analysis tools

Image vision, video transcription, competitor discovery and a cross-platform competitive brief. Works on results from any platform tool.

analyze_ad_image

Parameter Type Notes
media_urls string or string[] Any image URL from a platform tool
brand_name, ad_id string Optional context
total_impressions int Enables a performance hypothesis

Returns the image as a vision content block so the assistant can describe layout, copy and visual hooks.

analyze_ad_video

Parameter Type Notes
ad_archive_id + page_id string Stable Meta identifiers, preferred
tiktok_id string Stable TikTok identifier, preferred
media_url string Only for a URL returned in the last few minutes

Transcribes the voiceover and describes the visual sequence with Gemini. Prefer stable IDs: signed Meta and TikTok URLs expire quickly and the server re-fetches a fresh one for you. One video per call.

search_competitors

Parameter Type Notes
domain string Find similar companies to this site
company_name or description string Name or market description

Domain input finds similar sites; name or description runs a semantic search. Returns candidate companies with domains, ready for the platform lookup tools.

get_competitive_brief

Parameter Type Notes
brands object[] { name, is_own_brand, ads: [{ id, impressions, start_date, format, hook_type }] }

Turns already-pulled ad metadata into a structured brief: winners, formats, hook mix and scenarios. No upstream call. Free.

get_credit_balance

No parameters. Returns remaining daily credits, plan, reset time and upgrade or billing links. Free. See Credits and plans.

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