Reading the Meta Ad Library: signals that actually matter
The Meta Ad Library is free and public, but most people only ever look at individual ads. The strategy lives in the patterns.
Run duration is a vote of confidence
An ad that's been live for months is one Meta's auction keeps rewarding, a strong signal the creative is converting. Sort by run date and the winners surface themselves.
Creative volume signals testing budget
A brand running fifty variations is in an aggressive testing phase. A brand running three is either confident or constrained. Either way it tells you how they allocate.
Format mix reveals intent
Heavy on 9:16 video? They're chasing Reels and Stories attention. Mostly static 1:1? They're optimising for feed efficiency. The mix maps to the funnel stage they care about.
Pull it all at once
Ask Proxy for a brand's Meta ads and it returns these signals together, so you can reason about strategy instead of scrolling a wall of creatives.
Frequently asked questions
An ad that has been live for months is one Meta’s auction keeps rewarding, which is a strong signal the creative is converting. Long run dates are the clearest indicator of a winning ad.
Yes, the Meta Ad Library is free and public. Proxy makes it faster to query by pulling a brand’s live ads and key signals directly into your AI assistant.
Heavy 9:16 video suggests they are chasing Reels and Stories attention; mostly static 1:1 suggests they are optimising for feed efficiency. The mix maps to the funnel stage they care about.
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