Using LinkedIn ad data for sharper B2B research
B2B ad research is underrated. LinkedIn's ad library exposes targeting and impression detail that maps almost directly to a competitor's go-to-market motion.
Targeting tells you the ICP
When a competitor's ad targets specific seniorities, functions, or company sizes, they're showing you exactly who they think their buyer is. That's expensive market research, free.
Impression ranges reveal investment
Impression data gives a rough sense of how much weight a campaign carries. Sustained, high-impression campaigns are the ones worth studying closely.
Read the message-to-audience fit
The interesting question isn't "what are they saying," it's "what are they saying to whom." Pair the creative with the targeting and the strategy becomes legible.
Pull it in one pass
Search LinkedIn ads by company, open the detail view for targeting and impressions, and paginate for the full picture, all from inside your assistant.
Frequently asked questions
LinkedIn exposes targeting and impression detail. The targeting reveals who a competitor thinks their buyer is, and impression ranges hint at how much weight a campaign carries.
Yes. For B2B, LinkedIn ad targeting maps almost directly to a competitor’s ideal customer profile and go-to-market motion, which is expensive market research available for free.
Search LinkedIn ads by company name or ID, open a result’s detail view for targeting and impressions, and pass the pagination token back to fetch the next page.
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